Ford Reviving the Bronco Could Challenge Jeep Wrangler Sales

Based in Chicago, Leo Sfikas is an experienced automotive industry manager who has spent time with Currie Motors Auto Group, Autonation / Elmhurst Dodge, and Schaumburg Jeep among other organizations. As a service-focused general manager, Leo Sfikas remains current on the latest industry trends and products.

In 2020, Ford announced the return of the Bronco, challenging the Jeep Wrangler with a competitive vehicle for the first time in decades. Released in 2021, the latest version of the Bronco features removable doors, an array of off-road features, drop-top options, 35-inch tires, and 310 horsepower. Furthermore, drivers can choose between two- and four-door models.

The body-on-frame sports utility vehicle of the new Ford Bronco is built around a strong rear axle and is capable of shift-on-the-fly four-wheel drive. Drivers can modify their experience by selecting between the base Sasquatch package, the more robust Black Diamond, and the Wildtrack and Badlands editions, designed for deserts and rocky terrain.