Ford Announces Electric Strategy up to 2024

Leo Sfikas
2 min readAug 26, 2022

Ford has revealed its electric roadmap leading up to 2024, with the goal of shifting over 600,000 electric vehicles a year in Europe by 2026. This will see seven all-electric vehicles, composed of three passenger EVs and four commercial EVs, introduced within the next 32 months, from a Puma to an E-Transit, starting with the latter.

The announcement follows the introduction of Ford’s global business unit focused on the design, production and distribution of electric and connected vehicles, Ford Model e. The long-term goal is zero emissions for all vehicle sales in Europe by 2035.

Well, as above, new all-electric Fords we can expect to see in the near future are the Puma — already an accomplished, stylish and highly popular car in internal combustion form — and of course the Mustang Mach-E. While the latter is on sale now, the former won’t arrive until 2024, once production is underway at the marque’s Romanian Craiova manufacturing plant.

Before then, we’ll see an unnamed all-new Medium-Size Crossover go into production in 2023, with a Sport Crossover model to follow. Ford has for now just revealed its intention for this vehicle to have a 500km (310-mile) driving range, with the car and its name set to be shown before the end of the year. The range number is unsurprising, given that this will be the first Ford to share the Volkswagen MEB all-electric platform, which in its current longest-range form, powers ID models to circa-310-mile range figures.

Both will be built at Ford’s Cologne Electrification Centre, which is coming as a result of a $ 2 billion investment. Ford hopes to be churning out 1.2million vehicles every six years from this facility.

Alongside these will be the electric-powered load-lugging Courier (in 2024) and people-carrying Custom (in 2023), variants of the popular Transit and Tourneo vans, as well as the full-sized E-Transit. It looks like all but the latter will be getting trendy width-spanning lights on their noses. The E-Transit will also be the first to be introduced, with an announcement coming later this year.

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Leo Sfikas

Leo Sfikas — Former GM at Currie Motors Auto Group