A Brief History of Ford Bronco

Leo Sfikas
2 min readAug 16, 2022

Leo Sfikas began his career as a sales manager in Arrow Chevrolet, Midlothian, and has since worked as a general sales manager and a general manager in other car dealerships in the midwest. In his roles, he developed and mentored teams and engaged in long-range planning. In 2003, Leo Sfikas began working with Currie Motors Auto Group. Leo has run 5 franchises for Currie Motors over a period of 2 decades. Leo has developed the teams that currently staff all 5 franchises.

The Ford Bronco was introduced in 1965 and was the first automobile referred to as a sports-utility vehicle. Ford executive Lee Iacocca and automobile designer Donald Frey created the innovative Bronco design, which became Ford’s first SUV model. The first generation of the Bronco, which spanned from 1966 to 1977, was simple, small, and came in three body styles — the wagon, the roadster, and the sports utility pickup, also known as the half cab.

In the late ’70s, Ford created the second generation of Broncos, which were powerful but expensive to operate. Unfortunately, it was short-lived and soon replaced by the third generation truck in 1980. The third generation of Broncos featured many changes to make the vehicle easier to drive on and off the road. It became smaller, lighter, and more fuel-efficient. In the fourth generation, the Bronco lost some truck qualities but introduced electronic fuel injection and safety features like rear anti-lock brakes.

The Bronco’s fifth-generation was between 1992 and 1996. There were substantial safety modifications and changes to the interior. However, consumers began to prefer large four-door options instead of two-door SUVs, so the Bronco production ended, and Ford began to produce the Expedition as a successor in 1997. The Ford Bronco, however, made a comeback after a 25-year hiatus with its sixth generation in 2021. The new Bronco is offered seven different two-door and four-door models and has become one of the highest on-demand vehicles worldwide.

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Leo Sfikas

Leo Sfikas — Former GM at Currie Motors Auto Group